Meet your stylist
Hi, I’m Ali.
I’ve spent years helping women figure out what works on them. The part I love most is when they can finally see it for themselves.
Explore the Style Session
The Ali J Boutique years
It started with a box of scarves.
In 2008, I was home with two little ones and another on the way. I wanted to spend more time with other women and earn a little money for a weekend away. Around then, my sister came home from New York City with scarves she’d bought from a street vendor. Every time I wore one, someone asked me about it. I took $300 from our savings, ordered a box of scarves, and set up at a local coffee shop. Home parties followed.
The part I loved most was standing beside a woman and showing her how to tie the scarf she’d just picked up. A little change could make the whole thing sit differently. And once she knew how to do it, she could make it work with a coat or a sweater she already owned.
In 2011, I opened Ali J Boutique in New London, Minnesota. Over the years, through three moves and thousands of conversations with women, I kept coming back to those little moments in front of the mirror. We’d try another color and see her face come alive. We’d change the neckline, or swap a jacket for one that sat better at her shoulders. Eventually I began offering personal styling sessions at the boutique so we could spend more time on those questions.
Some people still call me the Scarf Lady. I love that. Those afternoons teaching women to tie scarves were the beginning of the work I do now at Ali J Style.
Ali J Style
“I like it. I just don’t know if I’ll wear it.”
I heard that a lot in the fitting room at Ali J Boutique. And usually there was more to it. She had a jacket at home she loved on the hanger. A pair of jeans she kept meaning to wear. A top she’d bought for something special and taken off ten minutes before leaving the house. She could tell when an outfit felt off. She just couldn’t put her finger on why.
Then we’d roll up a sleeve, try a different neckline, or hold another color near her face. I loved watching her look in the mirror and go, Oh. There I am.
I started to wonder what would happen if we had time to stay with that moment. What if she could bring in that jacket she loved, the jeans she kept passing over, and the top she almost wore out the door? What if we could figure out, together, what she wanted to see when she looked in the mirror?
The Style Session gives you time to look at the whole picture. You’ll see what changes when you try a different color near your face, how a cut can change the way an outfit hangs, and how your hair, makeup, glasses, and jewelry all play into what you see in the mirror.
And the next time you’re ten minutes from walking out the door and something feels off, you’ll catch it yourself. You’ll roll up the sleeve or swap the earrings, look in the mirror, and go, Oh. That was it.
You’ve got a permanent Stylist now. It’s you.
The information list
Curious about the Style Session?
I’ll email you what’s included, how it works, and when booking opens. You can decide from there.
Join the Waitlist